The Complete Guide to Specialty Practice Marketing Automation

Specialty practices like chiropractic, physiotherapy, and optometry face unique challenges: treatment plan compliance, referral generation, and patient retention require different approaches than general medicine.

Treatment Plan Compliance

Patients often start care plans but don't complete them. Automated progress check-ins, completion reminders, and milestone celebrations keep patients engaged and on track for better outcomes.

Building Referral Systems

Happy patients are your best marketing—but only if you ask them to refer. Systematic post-treatment referral requests with simple processes generate consistent new patient flow.

Year-End Benefits Capture

Insurance benefits reset annually. Automated outreach in November-December captures patients who haven't used their benefits—filling appointment slots and helping patients maximize coverage.