The Complete Guide to Home Goods & Furniture Marketing Automation

Home goods and furniture have unique challenges: high price points, long consideration cycles, and the need for visualization. The brands that win help customers see the possibilities.

Room Inspiration Sequences

Don't just sell products—sell the vision. Curated room looks show customers how pieces work together and inspire larger purchases.

High-Value Cart Recovery

When someone abandons an $800 sofa, you need a different approach than recovering a $20 cart. Extended sequences with financing options and design consultation offers convert better.

Room-by-Room Cross-Selling

Someone who just furnished their living room is an ideal candidate for bedroom or dining room pieces. Timed cross-sell sequences maximize customer lifetime value.