Marketing Automation for Home Goods & Furniture
Convert browsers into buyers with room inspiration sequences, abandoned cart recovery, and cross-sell campaigns for the whole home.
The Home Goods Challenge
High-ticket items mean long consideration cycles and abandoned carts that cost thousands.
Expensive Cart Abandonment
$800 sofas left in carts. Without recovery, that's significant revenue lost.
Long Decision Cycles
Customers research for weeks. They leave, forget, and buy elsewhere.
One-Room Buyers
They furnish one room and don't come back for the rest of the home.
Visualization Gap
Customers can't see how pieces look together. They hesitate to buy.
Few Product Reviews
High-ticket items need social proof. Customers don't leave reviews unprompted.
Infrequent Purchases
People don't buy furniture often. No system to stay top-of-mind.
How We Help Home Goods Brands Grow
Convert browsers with inspiration, recover high-value carts, and cross-sell for the whole home.
Room Inspiration Sequences
Curated room looks that show how pieces work together and inspire purchases.
- Styled room photos
- Shop the look
- Designer tips
High-Value Cart Recovery
Multi-step sequences designed for considered purchases with longer timelines.
- Extended sequence
- Financing options
- Design consultation offer
Room-by-Room Cross-Sell
After living room purchase, sequence for bedroom, dining room, and beyond.
- Timed sequences
- Style matching
- Bundle discounts
Photo Review Campaigns
Incentivize customers to share photos of pieces in their homes for social proof.
- Photo incentives
- UGC gallery
- Social sharing
"Our room inspiration emails drive 34% of cross-sell revenue. Customers who buy a sofa now furnish the whole room. Average order value went from $680 to $892."
Ready to Grow Your Home Goods Brand?
Book a free demo and see exactly how we'll recover carts and cross-sell for the whole home.
Get Your Free Demo