Case Study 6 min read
How Northwood Home Increased Average Order Value by 31%
A Calgary furniture brand used room inspiration emails to drive cross-selling and boost order values.
$892
Average Order Value
34%
Cross-Sell Revenue
21%
Cart Recovery
2.8x
Customer LTV
Client Overview
Business: Northwood Home
Location: Calgary, Alberta
Type: Furniture & home decor
Previous AOV: $680
The Challenge
Michael Thompson's furniture brand had quality products but customers bought one piece and disappeared. Cart abandonment on high-ticket items was killing revenue. No system to cross-sell.
The Solution
We implemented room inspiration email sequences, high-value cart recovery with financing options, and room-by-room cross-sell campaigns.
The Results
Average order value jumped from $680 to $892. Cross-sell sequences drive 34% of revenue. Cart recovery brings back 21% of abandoners. Customer lifetime value increased 2.8x.
"Our room inspiration emails changed everything. Customers who came for a coffee table now buy the whole living room set."
— Michael Thompson, Founder