The Complete Guide to CrossFit Box Marketing Automation

CrossFit boxes have built-in community, but many struggle to grow. On-ramp drop-offs, burnout churn, and empty competitions keep boxes small. Automation changes everything.

On-Ramp Completion

Fundamentals classes are the gateway, but people drop off midway. Automated sequences that remind, encourage, and celebrate progress keep new members moving toward full membership.

PR Celebrations

Personal records deserve recognition. Automated celebrations when members hit PRs keep motivation high and give members shareable moments that attract new athletes.

Competition Revenue

In-house competitions and specialty seminars add significant revenue. Event campaigns with early registration, team sign-ups, and urgency messaging fill events consistently.