Marketing Automation for CrossFit Boxes
Fill fundamentals classes, convert trial members, and build a competition-ready community that sticks together.
The CrossFit Box Challenge
CrossFit builds incredible communities, but many boxes struggle to grow past 100 members.
Fundamentals Drop-off
People sign up for on-ramp but don't complete it. They never make it to regular classes.
Intimidation Factor
Outsiders see CrossFit as extreme. Leads don't convert because they're scared to start.
Burnout Churn
Members go hard for 6 months then disappear. No system to manage training intensity.
Event Struggles
In-house competitions don't fill. Specialty seminars get cancelled. Revenue left on table.
No PR Tracking
Members hit PRs and nobody celebrates. Progress goes unnoticed and unappreciated.
Lost Referrals
Members love the box but don't bring friends. No system to incentivize or track referrals.
How We Help CrossFit Boxes Grow
Convert more trials, retain members longer, and build a community that competes together.
On-Ramp Completion
Nurture sequences that guide new members through fundamentals and celebrate their progress.
- Session reminders
- Progress celebrations
- Membership conversion
PR Celebrations
Automated recognition when members hit personal records, keeping motivation high.
- PR notifications
- Milestone badges
- Social sharing
Burnout Prevention
At-risk detection and re-engagement campaigns that keep members training sustainably.
- Attendance tracking
- Check-in outreach
- Recovery tips
Competition Promotion
Event campaigns that fill in-house competitions, specialty seminars, and team events.
- Event announcements
- Team sign-ups
- Urgency campaigns
"Our trial-to-membership conversion hit 71%. Twelve-month retention is 93%. Competition revenue grew 2.8x. Our referral rate is 47%. The community has never been stronger."
Ready to Grow Your CrossFit Box?
Book a free demo and see exactly how we'll fill your classes and build your community.
Get Your Free Demo