How Northern Strength CrossFit Achieved 71% Trial Conversion
An Edmonton CrossFit box transformed their community growth with marketing automation.
Client Overview
The Challenge
Jake Morrison's box had passionate members but struggled to grow past 80 athletes. On-ramp completion was low. Members burned out after 6 months. In-house competitions had empty spots. Referrals happened randomly.
The Solution
We implemented on-ramp nurture sequences, PR celebration automation, burnout prevention with at-risk detection, competition promotion campaigns, and a structured referral program with tracking.
The Results
Trial-to-membership conversion hit 71%. Twelve-month retention reached 93%. Competition revenue grew 2.8x. Referral rate hit 47%. The box now has over 150 active members.
"The on-ramp sequences made such a difference. New members feel supported from day one. They complete fundamentals and stick around because they feel part of the community before they even start regular classes."
— Jake Morrison, Owner