How Adventure Kids Camp Filled 3 Weeks Early

The Challenge

Jennifer Liu started Adventure Kids Camp in 2016 with a passion for outdoor education. Her programs were exceptional, but registration periods were a nightmare.

"Every February, I'd go into panic mode," Jennifer recalls. "Registration opened and suddenly I was drowning in calls, emails, and forms. I'd be on the phone all day while my team handled everything else. Some families would get lost in the chaos and register elsewhere."

The previous year's numbers showed room for improvement:

• Registration close: 2 weeks before camp started
• Returning family rate: 62%
• Admin time during registration: 40+ hours/week
• Google reviews: 34

The Solution

We implemented a complete registration and engagement system:

1. Online Registration Portal

All registrations now happen online with automated confirmations, payment processing, and form collection. Jennifer reviews registrations daily instead of being buried in them.

2. Returning Family Campaign

Four weeks before public registration, last year's families receive early access with an exclusive discount. 70% of spots now fill before registration even opens to the public.

3. Parent Communication System

During camp, parents receive daily photo updates and weekly summaries. At camp's end, automated review requests capture feedback when kids are sad to leave.

The Results

"Our summer camp filled 3 weeks earlier this year. The returning family outreach meant 70% of spots were gone before we opened public registration. I actually have time to plan amazing programs instead of just managing registrations."

— Jennifer Liu, Director