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Marketing Automation for Estate Planning Lawyers

Convert life-event leads, build professional referral networks, and create long-term client relationships.

71%
Consultation booking
3.9x
Professional referrals
67%
Estate plan updates
$72K
Monthly revenue

The Estate Planning Challenge

Clients procrastinate on estate planning. Professional referrals drive most business. Estates need regular updates. Without systems, you're constantly chasing.

Procrastination

People know they need a will but keep putting it off. Leads go cold without follow-up.

Professional Networks

Financial advisors, accountants, and insurance agents should refer—but need regular nurturing.

Plan Updates

Life changes require estate plan updates. Clients forget, and you lose recurring revenue.

Client Education

Complex concepts like trusts and powers of attorney need explanation before clients commit.

Sensitive Topics

Death and disability are uncomfortable. Marketing needs to be tasteful and respectful.

Document Storage

Clients lose track of their estate documents. Providing value beyond the transaction builds loyalty.

How We Help Estate Planning Lawyers

Convert procrastinating leads, build professional networks, and create lifetime client relationships.

Life Event Triggers

Automated outreach around life events that trigger estate planning needs.

  • New parents
  • New homeowners
  • Retirement planning

Professional Referrals

Systematic nurturing of financial advisors, accountants, and insurance agents.

  • Value-add content
  • Referral tracking
  • Appreciation touches

Update Reminders

Automated annual reviews and life-event update prompts.

  • Annual check-ins
  • Life event triggers
  • Law change alerts

Educational Nurturing

Automated content explaining trusts, powers of attorney, and planning strategies.

  • Concept explainers
  • Tasteful messaging
  • Trust building
"71% consultation booking rate. 3.9x more professional referrals. 67% of clients update their plans. Monthly revenue hit $72K. Financial advisors now call us first."
ML
Michelle Leblanc
Leblanc Estate Law • Ottawa, ON

Ready to Build Lifetime Client Relationships?

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