How Lotus Flow Yoga Achieved 54% Intro Conversion
A Winnipeg yoga studio transformed intro-offer churners into long-term members.
Client Overview
The Challenge
Anika Patel's studio attracted plenty of intro-offer students but few converted. Classes had inconsistent attendance. Workshops rarely filled. The community felt transactional rather than connected.
The Solution
We implemented intro student nurture sequences, class reminder automation with waitlist management, at-risk member detection, and workshop promotion campaigns with urgency messaging.
The Results
Intro-to-membership conversion hit 54%. Classes fill at 87% capacity. No-shows dropped 23%. Workshop revenue increased 3.7x. Members feel like part of a community.
"Our intro students now feel guided through their journey instead of left to figure it out alone. The welcome sequences and class recommendations make such a difference. They become members naturally."
— Anika Patel, Owner