How North Star Collectibles Achieves 74% Launch Day Sellouts
A Vancouver collectibles retailer built a passionate community that guarantees every limited edition sells out.
Client Overview
The Challenge
Marcus Thompson's collectibles store had great products but struggled to compete online. Limited editions sat unsold while customers bought from big retailers. No community connection existed.
The Solution
We implemented pre-launch waitlist campaigns, VIP early access programs, collector community newsletters, and tiered loyalty rewards that recognized their most dedicated customers.
The Results
74% of limited editions now sell out on launch day. Waitlists regularly hit 3,200+ signups. Repeat collectors account for 58% of sales. Average order value reached $347.
"We used to sit on inventory for months. Now collectors are literally refreshing their email waiting for launch announcements. The community we've built is our biggest competitive advantage."
— Marcus Thompson, Founder