How Wong Business Law Grew Retainer Clients 2.8x
A Vancouver business lawyer transformed one-off projects into ongoing retainer relationships through automated nurturing.
Client Overview
The Challenge
Ryan Wong did excellent work, but most clients came for incorporations and never returned. Startups were price-sensitive and didn't understand why they needed ongoing legal counsel. Referrals happened randomly. Revenue was unpredictable.
The Solution
We implemented educational lead nurturing showing startup legal needs, systematic project-to-retainer conversion sequences, proactive compliance reminders, and referral requests leveraging entrepreneur networks.
The Results
Lead conversion hit 76%. Retainer clients increased 2.8x. Business referrals grew 4.1x. Monthly revenue reached $83K. Startups now view the firm as a partner in their growth, not just a vendor.
"Founders used to hire me for incorporation and disappear. Now they see me as their outside general counsel. That mindset shift is worth everything."
— Ryan Wong, Founder