How Fresh Coat Painters Increased Close Rate by 52%

The Challenge

Marco Ricci started Fresh Coat Painters in 2018 with one truck and a commitment to quality. His work spoke for itself, but getting in front of homeowners was a constant battle.

"I was losing jobs to painters I knew weren't as good," Marco explains. "They just answered the phone faster. I'd be rolling out a ceiling, miss three calls, and by the time I called back, they'd scheduled someone else already."

The numbers were frustrating:

• Average response time: 3-5 hours
• Estimate follow-up: Sporadic at best
• Close rate: 28% of estimates
• Google reviews: 31 (4.6 stars)

The Solution

We implemented a complete lead and reputation system:

1. Instant Lead Response

Every lead now gets an immediate automated response with photos of recent work, a brief intro, and easy estimate scheduling. Marco reviews responses between jobs and follows up with qualified leads.

2. Estimate Follow-Up Automation

After providing an estimate, automated follow-ups go out on a proven schedule. Each message is personalized to the project type and includes a simple way to ask questions or accept.

3. Review Generation System

After every completed job, clients receive an automated review request during peak satisfaction—right after the final reveal. Before/after photos make it easy for clients to share.

The Results

"I went from chasing leads to having leads chase me. My 156 reviews mean I don't have to be the cheapest anymore—clients trust me before I even show up for the estimate."

— Marco Ricci, Owner