The Complete Guide to Online Store Marketing Automation
Recover abandoned carts, drive repeat purchases, and reduce ad dependency with automated email and SMS.
E-commerce success isn't just about traffic—it's about conversion and retention. The stores that win are those that automate the customer journey from first visit to repeat purchase.
What You'll Learn
Abandoned Cart Recovery
About 70% of online shopping carts are abandoned. That's revenue sitting on the table. A well-crafted recovery sequence can bring back 10-30% of those abandoners.
The Perfect Cart Recovery Sequence
- 1 hour: "Forget something?" reminder with cart contents
- 24 hours: "Still thinking?" with social proof
- 48 hours: Small incentive (free shipping, 10% off)
- 72 hours: Final reminder with urgency
Post-Purchase Sequences
The period after purchase is critical for building loyalty. Order updates build trust, and timed recommendations drive repeat purchases.
Customer Win-Back
Customers who haven't purchased in 60-90 days are at risk of churning. Win-back campaigns re-engage them before they forget you.
Product Review Generation
Products with reviews convert dramatically better. Request reviews at the right time—after delivery when excitement is high.
Ready to Grow Your Store?
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