Case Study 6 min read
How Maple & Main Grew Email Revenue to 31% of Total Sales
A Toronto e-commerce brand reduced ad dependency and built predictable revenue with automation.
Results at a Glance
31%
Email Revenue Share
23%
Cart Recovery Rate
47%
Repeat Purchase Rate
$12K
Monthly Cart Recovery
Client Overview
Business: Maple & Main
Location: Toronto, Ontario
Type: Home goods e-commerce
Monthly Revenue: $80,000-120,000
The Challenge
Karen Wong launched Maple & Main selling curated Canadian home goods. Traffic was good, but conversion struggled and repeat purchases were rare. Ad costs consumed 35% of revenue.
The Solution
We implemented complete e-commerce automation: cart recovery, post-purchase sequences, win-back campaigns, and review generation.
The Results
Email now generates 31% of revenue, reducing ad dependency. Cart recovery alone brings $12K monthly. Repeat purchase rate jumped from 19% to 47%.
"Email automation changed our business. We're less at the mercy of Facebook's algorithm, and customers come back without us having to pay for them again."
— Karen Wong, Founder