How Radiance Med Spa Achieved 76% Consultation Conversion
A Toronto med spa transformed consultation conversion with automated education and maintenance sequences.
Client Overview
The Challenge
Dr. Kim had 48% consultation-to-treatment conversion. Patients booked consults but didn't proceed. Treatment series conversion was weak. Botox patients came every 5-6 months instead of the optimal 3-4 months.
The Solution
We implemented pre-consultation education sequences, post-consult follow-up automation, treatment series promotion after first sessions, and treatment-specific maintenance reminders at optimal intervals.
The Results
Consultation-to-treatment hit 76%. Series conversion tripled. Treatment rebooking reached 64%. Added $142K in annual revenue. Patients stay on schedule instead of waiting until they notice results fading.
"The pre-consultation education makes such a difference. Patients arrive already understanding treatments and realistic expectations. The maintenance reminders keep them on optimal schedules—better results for them, more consistent revenue for us."
— Dr. Sarah Kim, MD, Medical Director