How Dragon Spirit Martial Arts Achieved 68% Trial Conversion
A Halifax martial arts school transformed their student retention with marketing automation.
Client Overview
The Challenge
Master David Lee's school had excellent instructors but struggled with growth. Trial families didn't enroll. Students quit after yellow or orange belt. Only one child per family trained. Summer caused major churn.
The Solution
We implemented trial follow-up sequences, belt test reminder automation, family expansion campaigns, parent progress updates, and summer retention programs with special camps.
The Results
Trial-to-membership conversion hit 68%. Average membership length extended to 2.4 years. Belt test attendance reached 89%. Family add-ons are at 52%. More students are achieving black belt than ever before.
"The parent updates made the biggest difference. When parents see their child's progress and understand the character development happening, they commit long-term. Our retention transformed."
— Master David Lee, Owner