How Johal Tech Solutions Achieved 68% Lead-to-Meeting Rate
A Calgary IT consultancy transformed their pipeline with automated technical nurturing sequences.
Client Overview
The Challenge
Ryan had 38% lead-to-meeting rate. Prospects went cold during long sales cycles. Project clients rarely converted to MSP. Every hour in business development was an hour not billable on active projects.
The Solution
We implemented automated technical nurturing sequences, streamlined discovery scheduling with pre-call prep, project-to-MSP conversion touchpoints, and systematic referral asks at go-live celebrations.
The Results
Lead-to-meeting hit 68%. Pipeline grew 2.4x. MSP conversion reached 55%. Added $112K in annual recurring revenue. Ryan focuses on delivery while the system fills the pipeline.
"The technical nurturing sequences speak our language. Prospects arrive at discovery calls already understanding our approach. And the MSP conversion automation turned project clients into recurring revenue without feeling sales-y."
— Ryan Johal, Founder