How Blackwood Heating Grew Maintenance Plans 340%
A London HVAC company transformed seasonal chaos into predictable revenue.
Client Overview
The Challenge
Rob Blackwood ran a great HVAC operation but lived on a revenue rollercoaster. Slammed in extreme weather, dead in between. Few maintenance plans. Leads went cold. Reviews trickled in slowly.
The Solution
We implemented speed-to-lead automation with instant response, maintenance plan enrollment campaigns, pre-season tune-up promotions, and systematic review requests after every service call.
The Results
Maintenance plans grew 340%. Emergency call conversion hit 78%. Seasonal revenue dips dropped 23%. Reviews quadrupled. Revenue became predictable for the first time.
"The maintenance plan campaigns changed everything. We went from feast or famine to predictable monthly recurring revenue. I can finally plan for growth instead of just surviving."
— Rob Blackwood, Owner