Gyms & Fitness 14 min read

The Complete Guide to Gym Marketing Automation

Convert more trials, reduce cancellations, and build member loyalty with automated engagement sequences.

Gyms live and die by retention. Every January brings a flood of signups—but by March, most have cancelled. The gyms that thrive are those with systems to convert trials and keep members engaged.

Trial Conversion

Free trials mean nothing if people don't show up. Automated confirmation sequences, reminder texts, and post-visit follow-ups turn trial signups into paying members.

Member Engagement

New members need onboarding. They need to feel welcomed, learn the equipment, and build habits. Engagement sequences with tips, milestones, and check-ins create connection.

Churn Prevention

By the time someone asks to cancel, it's too late. At-risk detection based on visit frequency lets you intervene early with win-back campaigns, freeze options, or personal outreach.

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