How Peak Fitness Increased Trial Conversions to 67%
A Mississauga gym transformed trial signups into long-term members while cutting cancellations 34%.
Client Overview
The Challenge
Jordan Rodriguez's gym had plenty of trial signups but poor conversion. Half of trial visitors never came back. Members cancelled without warning. The January rush became February churn.
The Solution
We implemented trial confirmation sequences, new member onboarding campaigns, at-risk member detection with save campaigns, and an automated referral program with dual rewards.
The Results
Trial-to-member conversion jumped to 67%. Cancellations dropped 34%. Member referrals increased 2.3x. The win-back campaign achieves 89% reactivation rate for at-risk members.
"We used to lose more members than we gained. Now our churn is minimal and referrals are our biggest growth channel. The automation pays for itself many times over."
— Jordan Rodriguez, Owner