How Solid Foundation Contracting Increased Close Rate by 47%

The Challenge

Daniel Morrison started Solid Foundation Contracting in 2017 with a simple philosophy: do quality work at fair prices. His reputation grew through word of mouth, but so did his problems.

"I was losing jobs to guys who weren't as good, just because they answered the phone faster," Daniel explains. "I'd be on a roof or in a client meeting, miss a call, and by the time I called back, they'd already signed with someone else."

The numbers told the story:

• Average response time: 4-6 hours (sometimes next day)
• Quote follow-up rate: Maybe 50% got one follow-up
• Close rate: 23% of quotes
• Google reviews: 23 (4.7 stars)

The Solution

We implemented a complete lead and client communication system:

1. Instant Lead Response

Every lead now gets an immediate automated response that thanks them, confirms receipt, and asks qualifying questions. Daniel reviews responses when he has time and follows up with qualified leads personally.

2. Automated Quote Follow-Up

After sending a proposal, automated follow-ups go out on days 1, 3, 7, 14, and 21. Each message is personalized to the project type and includes an easy way to respond.

3. Review Request System

After every completed project, clients receive an automated review request at the perfect moment—right after the final walkthrough when satisfaction is highest.

The Results

"I'm closing 47% more jobs and I'm actually less stressed. The system handles the follow-up I always forgot to do. My reviews speak for themselves now—I don't have to sell as hard."

— Daniel Morrison, Owner