How Harvest & Honey Increased Customer Lifetime Value 4.2x
A Victoria artisanal food brand transformed one-time buyers into loyal subscribers.
Client Overview
The Challenge
Nicole Martin's artisanal food brand had loyal farmers market customers but struggled online. Most e-commerce customers bought once and never returned. Subscription signups were low.
The Solution
We implemented subscription conversion sequences, replenishment reminders timed to product consumption, recipe content to drive usage, and gift recipient welcome campaigns.
The Results
38% of first-time buyers now subscribe within 30 days. Replenishment reminders achieve 67% reorder rate. Customer lifetime value increased 4.2x. Revenue is now predictable.
"We used to stress about customer acquisition every month. Now subscriptions provide predictable baseline revenue. Replenishment reminders work like magic—customers thank us for remembering."
— Nicole Martin, Founder