Case Study 6 min read
How Atelier Moderne Sold Out Their Spring Collection in 3 Hours
A Montreal fashion brand built massive launch hype with waitlists and VIP early access.
2,400
Waitlist Subscribers
3 hrs
Sellout Time
54%
VIP Retention
26%
Cart Recovery
Client Overview
Business: Atelier Moderne
Location: Montreal, Quebec
Type: Contemporary fashion brand
Average Order: $185
The Challenge
Sofia Belanger's fashion brand had beautiful designs but launches fell flat. No hype, no urgency. Customers didn't return for new collections. Ad costs were eating margins.
The Solution
We implemented launch waitlists with VIP early access, cart recovery sequences with product images, and a tiered loyalty program that rewards repeat customers.
The Results
Spring collection launch built 2,400 waitlist subscribers. Hero pieces sold out in 3 hours. VIP retention hit 54%. Cart recovery brings back 26% of abandoners.
"Every launch now feels like an event. Our customers are excited. They share on social. The waitlist creates urgency we never had before."
— Sofia Belanger, Founder