How Laurent Executive Coaching Achieved 71% Discovery-to-Client Rate
A Montreal executive coach transformed prospect conversion with automated nurturing sequences.
Client Overview
The Challenge
Alexandra had 42% discovery-to-client conversion. Prospects went cold between inquiry and discovery call. Referrals came randomly. Every hour in marketing meant less time for client transformation.
The Solution
We implemented automated prospect nurturing before discovery calls, streamlined scheduling with pre-call preparation, client journey touchpoints between sessions, and systematic referral asks at breakthrough moments.
The Results
Discovery-to-client hit 71%. Client roster grew 2.5x. Referrals increased 58%. Added $95K in annual revenue. She coaches more and markets less.
"Prospects now arrive at discovery calls already trusting my approach. The conversion difference is remarkable. And my existing clients naturally refer colleagues without me having to ask awkwardly."
— Alexandra Laurent, PCC, Founder