How TechZone Increased Accessory Attach Rate to 43%
An Edmonton electronics retailer built pre-order excitement and maximized accessory sales.
Client Overview
The Challenge
Ryan Park's electronics store struggled against online competition. Product launches were flat. Customers bought devices but skipped accessories. No way to stay in touch between purchases.
The Solution
We implemented pre-order campaigns with waitlist signups, post-purchase accessory sequences matched to each device, and upgrade reminder campaigns based on purchase history.
The Results
iPhone 15 launch got 2,100 pre-order signups. Launch day email achieved 67% open rate. Accessory attach rate jumped from 28% to 43%. Cart recovery brings back 19% of abandoners.
"Launch days are exciting again. Customers line up. The accessory recommendations feel helpful, not salesy—and our margins improved dramatically."
— Ryan Park, Owner