Case Study 5 min read

How Williams Electric Added $53K Monthly Revenue

A Kitchener electrical contractor transformed quote conversion and upsell systems.

76%
Quote Conversion
2.9x
Panel Upgrades
58%
Repeat Customers
$53K
Monthly Revenue

Client Overview

Business: Williams Electric
Location: Kitchener, ON
Type: Residential electrical
Services: Repair, upgrades, smart home

The Challenge

Kevin Williams had skilled electricians but inconsistent work. Quotes went out but weren't followed up. Panel upgrade recommendations were made and forgotten. Customers never called back.

The Solution

We implemented automated quote follow-up sequences, upsell campaigns for panel upgrades and EV chargers, review generation after every job, and retention sequences with safety check reminders.

The Results

Quote conversion hit 76%. Panel upgrade bookings increased 2.9x. 58% of customers now book repeat services. Monthly revenue grew by $53K. The schedule is packed months out.

"The quote follow-up alone changed everything. We were leaving so much money on the table. Now we close most of what we quote."

— Kevin Williams, Owner

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