How Pristine Detail Co. Built a Fully Booked Schedule with 73% More Repeat Customers

The Challenge

Jason Torres started Pristine Detail Co. in 2022 with a simple mission: bring exceptional mobile detailing to busy professionals who couldn't find time to drive to a shop. His work was exceptional—every car left looking showroom fresh.

But his business was a constant struggle.

"I'd have one week where I was working 12 hours a day, then the next week I'd have maybe two bookings," Jason explains. "I'd spend hours every day texting people trying to schedule appointments. Half the time they'd ghost me, or we'd finally set something up and then they wouldn't be home when I showed up."

The numbers told the story:

• No-show rate: 23%
• Repeat customer rate: 18%
• Google reviews: 12 (4.5 stars)
• Time on admin/booking: 2+ hours daily
• Monthly revenue: Highly inconsistent ($4K-9K)

"I got into detailing because I love making cars look amazing. Instead, I was spending half my time as a secretary, chasing people who didn't show up."

The Solution

We implemented a complete GoHighLevel system designed specifically for mobile detailing operations:

1. Online Booking with Deposits

No more text-based scheduling. Customers now book directly through a professional booking page:

• Clear service packages with transparent pricing
• Vehicle size selection (affects price and time)
• Service area verification (postal code check)
• $50 deposit required to confirm (applied to service)
• Automatic calendar sync

The deposit alone transformed booking behavior. "When people have skin in the game, they show up," Jason says.

2. Smart Reminder Sequence

Automated reminders ensure customers don't forget:

• 48 hours before: Confirmation with service details and address verification
• 24 hours before: Reminder with preparation checklist (move car outside, clear garage space, etc.)
• 2 hours before: "On my way!" notification with ETA

Each message includes a one-click reschedule option—making it easier to move the appointment than to ghost.

3. Post-Service Review Engine

After every detail:

• Immediately: Thank you message with before/after photos
• 2 hours later: Review request with Google link
• Day 3: Follow-up if no review

The before/after photos are key—they remind the customer of the transformation and prime them for a positive review.

4. Automatic Rebooking Reminders

The biggest game-changer for repeat business:

• 4 weeks after interior detail: "Your interior is probably ready for a refresh"
• 6 weeks after full detail: "Keep your paint protection fresh"
• Quarterly: Seasonal promotion (winter salt removal, summer road trip prep)

Each message includes a one-click rebooking link.

The Results

After 5 months, Jason's business is unrecognizable:

The Waitlist Effect

The most surprising outcome: Jason now has a consistent 2-week booking lead time. His calendar fills up automatically through the rebooking system and Google visibility from reviews.

"I used to check my phone constantly hoping for bookings. Now I check my calendar and it's already full. I actually have to be careful not to overbook," Jason laughs.

The Best Part: More Time Detailing

"I went from spending 2 hours a day texting people to 15 minutes checking my dashboard. That's 10+ hours a week I got back. And I'm not stressed about where my next booking is coming from—the system handles it."

— Jason Torres, Owner, Pristine Detail Co.

What's Next

With his schedule consistently full, Jason is now planning for growth:

• Hiring a second detailer (already in training)
• Expanding service area to Oakville and Burlington
• Adding a membership program for recurring revenue
• Considering a physical shop for ceramic coating work

Key Takeaways