Day spas live on occasions—birthdays, anniversaries, holidays. The challenge is converting these one-time visitors into regular guests who see spa visits as self-care, not just special treats.

Gift Cards Are Revenue Waiting to Happen

Unredeemed gift cards sit on your books as liability. "Use your balance" reminders at strategic intervals convert those paper promises into booked treatments—and often, upgraded experiences.

Packages Sell Themselves

Post-visit sequences that share package benefits feel helpful, not pushy. "Loved your massage? Our monthly wellness membership includes one massage plus 20% off additional services."

Seasonal Campaigns That Fill Slow Periods

January is slow. But automated "New Year, New You" campaigns, "treat yourself" messages, and couples' packages keep rooms filled between the big holidays.

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