How Serenity Day Spa Achieved 72% Package Conversion
A Quebec City day spa transformed seasonal visitors into loyal members with automated nurturing.
Client Overview
The Challenge
Nicole had extreme seasonal swings—slammed for Valentine's and Mother's Day, empty in January. Gift cards sat unredeemed. Package conversion was 28%. One-time visitors rarely returned unless another special occasion arose.
The Solution
We implemented seasonal campaign automation, gift card balance reminders, post-visit package sequences, group booking funnels, and "treat yourself" off-peak messaging.
The Results
Package conversion hit 72%. Gift card redemption increased 2.6x. Occasion rebooking reached 58%. Added $67K in annual revenue. January isn't slow anymore.
"The gift card reminders alone recovered so much revenue that was just sitting there. But the package sequences are what transformed the business—guests now see us as their regular wellness routine, not just a birthday treat."
— Nicole Pelletier, Owner