How Spotlight Dance Academy Achieved 82% Re-enrollment
A Mississauga dance studio transformed their seasonal operations with marketing automation.
Client Overview
The Challenge
Lisa Chen's studio had amazing instructors but chaotic operations. Fall enrollment was overwhelming. Recital deadlines were missed. Dancers took one class when they could take more. Summer saw major drop-off.
The Solution
We implemented early re-enrollment campaigns, recital management automation with costume and rehearsal reminders, multi-class promotion sequences, summer camp campaigns, and systematic parent communication.
The Results
Re-enrollment hit 82%. Recital attendance reached 97%. Multi-class enrollment jumped to 41%. Costume and merchandise revenue tripled. Seasons now run smoothly with minimal stress.
"Recital season used to be pure chaos. Now everything is automated—costume reminders, rehearsal schedules, ticket sales. Parents know exactly what to do. We can focus on the dancing, not the logistics."
— Lisa Chen, Owner