How Torres Criminal Defense Grew to $112K Monthly Case Value
A Calgary criminal defense lawyer transformed lead response with 24/7 automation.
Client Overview
The Challenge
Daniel Torres was losing leads to competitors. People arrested at night called other lawyers who answered. Clients and families called constantly with anxiety. Reviews were rare due to case sensitivity. Referrals were inconsistent.
The Solution
We implemented 24/7 automated lead response with urgent escalation, stage-based educational content to reduce anxiety, proactive case updates, and private referral requests respecting confidentiality.
The Results
Lead response rate hit 91%. Retainer conversion reached 58%. Referrals increased 3.2x. Monthly case value grew to $112K. Clients feel supported even when Daniel is in court.
"I used to lose half my overnight leads to faster-responding competitors. Now I capture them all, and they're already educated about their case when we meet."
— Daniel Torres, Founder