How Northshore Community Foundation Achieved 62% Donor Retention
A Vancouver charity transformed donor relationships with automated stewardship.
Client Overview
The Challenge
Northshore Community Foundation had 42% donor retention—below industry average. Thank yous took 3-5 days. Impact updates were sporadic. Lapsed donors never heard from them. Event attendance ran 55%. Monthly donors were rare.
The Solution
We implemented instant thank you automation, quarterly impact update sequences, lapsed donor re-engagement campaigns, event reminder sequences, and monthly giving conversion campaigns.
The Results
Donor retention hit 62%. Recurring donors grew 2.4x. Event attendance increased 45%. Monthly donations up $38K. Donors feel connected to the mission year-round.
"Our donors used to give once and disappear. Now they're engaged year-round, showing up at events, and converting to monthly givers. Automation made genuine relationships scalable."
— Sarah Blackwood, Executive Director