The Complete Guide to Brick & Mortar Retail Marketing Automation
Build your customer database, drive foot traffic, and turn one-time shoppers into regulars.
Physical retail isn't dead—it's evolving. The stores that thrive are those that combine in-person experience with digital marketing.
Building Your Customer Database
Most retail stores let customers walk out anonymously. That's a massive missed opportunity. Every customer could be a repeat customer—if you can reach them.
Capture Methods That Work
- Loyalty program sign-up: Instant 10% discount for joining
- QR codes at checkout: "Text SAVE to 12345 for today's deal"
- WiFi capture: Free WiFi requires email
- Contest entry: Monthly giveaway for email/SMS subscribers
Driving Foot Traffic
Once you have a database, you can drive traffic when you need it most. Slow Tuesday? Send a flash sale. New inventory? Alert your VIPs first.
Competing with Online
You can't beat Amazon on price or convenience. But you can offer experience, community, and instant gratification that online can't match.
Ready to Grow Your Store?
Get a free consultation and see exactly how we'd build your customer database and drive foot traffic.
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