How Sharp Cuts Barbershop Achieved 68% Walk-In Conversion
A Winnipeg barbershop transformed walk-in capture with missed call text-back and digital loyalty.
Client Overview
The Challenge
Marcus was missing 40% of phone calls while cutting hair. Regulars would stretch 2-week cuts to 6 weeks. The punch card loyalty program had 12% participation. Walk-ins who couldn't get through moved on to competitors.
The Solution
We implemented missed call text-back with online booking links, 3-week haircut reminders, digital loyalty tracking with progress updates, and one-tap review requests after every fresh cut.
The Results
Walk-in conversion hit 68%. Visit frequency doubled. Loyalty program enrollment reached 47%. Added $36K in annual revenue. The missed call text-back alone more than pays for everything.
"The missed call text-back was the game-changer. Guys who used to call and hang up now book themselves online. And the haircut reminders bring regulars back before their fade grows out."
— Marcus Chen, Owner