The Complete Guide to Association Marketing Automation

Association success depends on member retention and engagement. Automation ensures consistent communication that keeps members connected to value—driving renewals without manual effort.

The 90-Day Renewal Window

Starting renewal outreach 90 days before expiration gives members time to budget and act. Multi-touch sequences—value reminders, benefit summaries, deadline urgency—dramatically improve retention rates.

New Member Onboarding

First impressions determine long-term engagement. Welcome sequences introducing benefits, resources, and quick wins ensure new members immediately see value in their investment.

Event Attendance

Registration doesn't equal attendance. Automated confirmation and reminder sequences—with calendar integration and logistical details—significantly boost actual show rates.