How CTPA Achieved 91% Member Renewal Rate
A professional association transformed member engagement with automated communications.
Client Overview
The Challenge
CTPA had 74% member renewal—below target. Event attendance averaged 45% of registrations. Email open rates sat at 18%. Staff spent days on manual renewal calls. New members rarely engaged beyond year one.
The Solution
We implemented 90-day automated renewal sequences, new member onboarding series, event confirmation and reminder campaigns, and monthly engagement touchpoints highlighting member value.
The Results
Renewal rate hit 91%. Event attendance grew 2.7x. Email engagement reached 68%. Annual revenue up $52K. Members feel connected year-round.
"We used to lose members simply because they forgot to renew. Now automation keeps them engaged all year, and renewals happen almost automatically."
— Michael Park, Executive Director